Digital Leadership & Transformation
The perfect digital business seamlessly interacts with the customer to the extent that the interaction itself is invisible. Simplicity and ease of customer experience differentiates leading digital companies from legacy businesses. Central to digital transformation is understanding the business opportunity in the context of the relationship between the business, the customer and the marketplace. Undertaken properly, digital offers businesses the potential to achieve cost savings, efficiencies and improve brand awareness, ultimately driving the top-line. These are developments that no senior executive can afford to ignore, inside or outside of organizations. At its core, this course provides a solid introduction to digital and transformation frameworks. Starting from first principles, the course approaches digital from a number of different perspectives providing foundational knowledge that will enable delegates to assess digital strategies, allowing them to identify those organizations executing strategies which offer the highest probability of success.
Who should attend?
CIOs and/or CEOs, BU managers, business process owners, project managers, program & portfolio managers, business consultants, information managers, business/IT relationship managers